First look: Prestigious Ascot development set to captivate buyers

Artist render of the street view of the Palma at at 29 Towers Street, Ascot Photo: Graya

A Palm Springs-inspired property development in one of Brisbane’s most sought-after enclaves is being offered to market by the same team behind a luxe $10m house sale.

Called Palma, the project at 29 Towers St is being developed by celebrity construction firm Graya, who collaborated with Purdy Developments.

Graya director Rob Grey said Palma would be a wonderful addition to the Ascot ridgeline.

“The whole team is very excited to bring this standout product to the Ascot market”, Mr Grey said.

“The Brisbane prestige market is going from strength to strength, especially in Ascot and Hamilton.

“We recently sold a home close by for $10m after seven days on the market.”

Palma will offer stunning living spaces oriented to the north, allowing for year-round comfort.

It will boast a bold and timeless design using quality materials such as concrete, travertine, timber veneer and white metal detailing.

The materials used in the project tie together to create warm, rich and homely spaces while retaining a slick, modern and timeless feel.

High ceilings compliment the Palma at 29 Towers Street, Ascot Photo: Graya

Sibling duo Rob (left) and Andrew Gray, founders of building and construction firm Graya. Picture: Supplied

“Good products don’t last long,” Mr Gray said.

“It takes a lot of work to deliver a quality product in this market so turn key products are a great value proposition for those wanting a prestige home.

Mr Gray said what makes Palma unique is its 20-metre frontage and its elevated, northern aspect and design offering.

“The home has been designed by two of Brisbane’s leading architects, Tim Stewart Architects and by Graya Studio”, he said.

Artist render of Palma at 29 Towers Street, Ascot Photo: Graya

Craig Purdy from Purdy Developments said the collaboration with Graya was an obvious one.

“I’m pretty excited for us”, Mr Purdy said.

“It’s really a nice marriage of great architecture and a great builder,” he said.

“There has been a lot of focus on Hamilton Hill, and Rob has had great success.

“From site identification to move-in day, the timeline for a prestige home is three to four years, so with Palma Ascot, we have taken away the bulk of this time so the purchaser can watch their dream home through the construction process and move in 2024.”

The Palma project at 29 Towers St, Ascot boasts views of the Brisbane CBD. Photo: Graya

Mr Purdy said Brisbane was maturing.

“The value that (Ray White) auctioneer Hasley Cush has been talking about for a decade is finally coming to fruition,” he said.

“We are now starting to produce real standout bespoke residences in which people want to be.

Mr Purdy said interstate buyers have increased at the $5m price point

“Although we’ve seen interstate buyers shift from 10 to 30 per cent of buyer enquiries, southeast Queenslanders are still a huge core of our market”, he said.

“I think people see momentum and growth in the property market as we march towards the 2032 Olympics.

“We’re seeing a lot of families starting to move up here.

“I’ve seen great examples of skilled labourers from other parts of the world that can’t believe the amazing lifestyle and safety of South East Queensland.”

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